ANCHORING

By Matt Gruhn, MRAA President One of the questions I get asked most often these days sounds deceptively simple: “What are you hearing?” This question surfaces at industry events, from dealers and manufacturers who are just checking in, and from lenders, suppliers and consultants trying to make sense of the current market. The way they ask the question may vary, but they all seem to be searching for the same thing: a signal. And understandably so. The current environment has

ANCHORING: The 9 Leadership Disciplines That Redefine Dealership Success provides a roadmap for navigating the changing realities of marine retail. MINNEAPOLIS, Minn. — The Marine Retailers Association of the Americas (MRAA) announced today the publication of ANCHORING: The 9 Leadership Disciplines That Redefine Dealership Success, a new book authored by MRAA President Matt Gruhn. Drawing on nearly three decades in the marine industry and 15 years leading MRAA, Gruhn chal

By Matt Gruhn Leadership data doesn’t live only in spreadsheets. Yes, data as you’ve always understood it — numbers — still matters. We often think of our data as our financials or the number of units sold. But context matters just as much when it comes to the new era of data. When leaders treat customer information, behavioral consistency, and follow-through as data, visibility expands — and leadership becomes clearer. That type of data lives in: How customers describe their